Berkshire Yoga Festival

The start of something exciting

A new journey for a long-time friend

I met Andrew Tanner around 2014 or ‘15 when a new yoga studio opened up about a mile from my home. Still fairly new to yoga, the studio quickly became a second home to me as I fell in love with the practice. Andrew nudged me into taking his teacher training that fall; I would have never guessed how much the connection would change my life. Over the course of the next years I’d start working closely with Andrew, first as a freelancer, then as his studio manager and eventually purchasing his studio. We’ve longed remained in touch, and was excited, in the fall of 2023 he called me up for a special new project brewing: the Berkshire Yoga Festival.

It was a little wild, at the time, to think how we could pull off a festival of this magnitude in just 8 months, but if anyone could do it, it was Andrew and I was all on board!

Starting with just a logo provided by the founders, I developed some branding and built-out the official Berkshire Yoga Festival website.

The site would go on to include capabilities for integrating scheduling software, point of sale for tickets, a video library offering a “presenter preview, an up to date directory of all the faculty joining and much more!

To date, this was one of the most exciting projects I’ve worked on to date, and I am so grateful to Andrew and Dregs of Wisdom LLC for letting me a part of it.

Bam! Films

A Comic book inspired website for local videographer

storytelling through Web Design

When I got the call from James to help create his website I was very excited. After decades in the industry, he started his own company, "Bam! Films”.

As he explains, the “Bam!” used in comic books is a graphic device to show impact. For James, video and film is a way to tell stories in an impactful and meaningful way.

The actual “needs” of his website were pretty straight forward. For launch he just needed a home page, a short “about” and a way to contact him. But this wasn’t going to be just any quick turn-around website.

James wanted to infuse this comic book aesthetic throughout the website. As something completely new to me, I was very excited for the challenge of using tools in Squarespace to make a very unique and custom site for him.

Believe It Or Not (Windows)

A major renovation for local window & Home remodeling company

Mobile responsive Remodel

“Believe It Or Not!” has been in business for 40 years and up until this relaunch has been using the same website for close to 20 years. The original site was straight HTML hosted on an old Linux server running Apache. Websites this old are far from mobile responsive. When you head to the page, you’d have to zoom in to read, and it was very hard to navigate. Below, you will see a snap shot of the home page with navigation on the left hand side.

The business was still active and thriving, but the dated website didn’t necessarily give the impression they were still in business.

A fresh build on Squarespace 7.1 allowed me to create a new layout (automatically mobile-friendly). I took color inspiration from the original site to create a professional looking design that made it easy for potential clients to see services offered and to get it touch.

A focus on experience

It was really important for us to talk about the business’s credentials. Believe It Or Not! had earned high ratings and verifications from HomeAdvisor (now owned by Angi). We used the opportunity for the remodel to add special badges the business has earned as an “Elite Service Provider” to showcase the great work they have done.

To drive the point home even more, we created a new dedicated page for testimonials which the original site did not add. By curating client feedback business can showcase the most impactful testimonials instead of rely only on Google Business, Yelp or similiar pages.

Overall this “remodel” has launched Believe It Or Not!’s website into this decade and we expect that it will attract and convert MANY new clients.

Love Yoga Fest launch!

A fresh look & feel for a beloved local yoga festival

New Owners, Fresh Website, renewed Mission

Since 2014, Love Yoga Fest has hosted yoga teachers from all across the country at their annual yoga fest in Cape Cod. In 2021 the beloved business took on new owners and leadership ready to bring back the festival in a big way.

Core to its mission is to support the community by donated a portion of proceeds from their events to deserving local non profits.

The new website would be a place to demonstrate the impact LYF would make, highlight its incredible history and promote its events throughout the year.

We took the opportunity of moving the site to Squarespace to give it a new color scheme that balanced vibrancy and tranquility. The site was give a new layout to guide visitors to learn more about events and see the amazing work LYF has contributed to.

The full site was launched in advance of their first 2023 event in April to support Yoga Reaches Out.

Pi Piper Inc.

New website for Local plumbing Company

an overdue update

The owner of Pi Piper Inc. hasn’t been the only client who used to have a website but somehow “lost” it or could no longer edit or access it. Here was a company that had an impressive 4.9 star rating from clients on Angi, but didn’t have an online presence of their own.

When Ale showed me old screen shot of what he used to have, I knew I’d be able to provide him a site that looked 100x better and was mobile responsive. Along with the freshly launched website optimized for SEO, I helped the owner create a My Google Business listing so he could start driving more traffic to his site.

Natick amvets

from Wix to squarespace

A long overdue update

Most often, those who run nonprofits have a lot of their plates and don’t often have time to maintain a website. When I first connected with the Amvets in Natick, I was offering some other volunteer services. The Post Commander wanted to be able to add more to the existing site, and it was considerably outdated. While most drag and drop sites easily adjust to mobile viewing, this former Wix site didn’t do so that well. The site felt very dated. If they wanted to attract new members and advertise new services for their veterans, it was time to update.

Simple, Clean, mobile Responsive

My favorite feature of Squarespace is how it is intuitively designed to adjust from desktop to mobile viewing. Not only did I give the site a new, clean look & feel by updating colors and simplifying font choices, it now was easy to read and interact with on mobile screens.

Absolute Remodeling

Website refresh to Squarespace 7.1

Upgrading an already great site

Okay, full disclosure: this small business is owned by a family member. I had designed the initial website (it may have been my first or second Squarespace site), but after 7 or 8 years, and the recent Squarespace 7.1 release, it was time to upgrade.

Since the website was first launched, the business owner had collected a number of new great reviews and had new work to share. There were many things we liked about the original design but really wanted to showcase the great work he has done.

Before / after Sliders

The website “client” had many before and after photos collected over the years. Rather than simply place in a gallery (we did that as well) I wanted a dynamic way of showing the dramatic difference between his “before”s and “after”s.

Using custom coding we added a special slider feature that allows the user to drag an icon left and right across the image to see the before and after.

We further embedded several short videos throughout the page to add additional dynamic content.